Posted on September 19th, 2011
India is one of the most promising markets, however companies who are looking to develop business in India are confronting to all kind of problems. There are various traps in this country and it’s difficult to divert them. Part of the difficulty is avoided by the French company, others could easily be thanks to the consultants expertise in the Indian market. Local experts know well the country and are able to thwart the complexities. Many studies and tests are showing that a successful implementation is closely related to the preparation, including the research of partners and the choice of the partnership structure.
A trade consulting company usually offers different types of help for your implementation in India. First, the consultant can undertake preliminary studies, analyzing marketing opportunities and advising companies in the strategies to adopt. Then, the consultant can also be mandated to seek the ideal partner for your business. Finally, the firm may also hold the role of sales representative.
To choose a consulting firm, it is essential to take into consideration different criteria. The team of the cabinet has to be composed by qualified consultants that provide the necessary internal and local support required by a foreign company looking to enter the Indian business scenario.
The consultant Asia must be familiar with the industry of your company, he must have an extensive knowledge of different markets and sectors. A good consultant must have a have experience in operational marketing and market research. He must also be an expert in statistics and databases and have basic knowledge in management, economics and human resource. So, the ideal consultant is a professional who benefits from an extensive expertise and a complete knowledge of your business.